Continuing on from
We are continuing the series from “Email Marketing Fails: The Unseen Pitfalls That Can Jeopardize Your Campaigns (Part 1)“.
Frequency Faux Pas: Bombarding Instead of Engaging
- Excessive email frequency can transform even the most welcomed correspondence into digital detritus.
- Opt for rhythm over bombardment, allowing each message room to breathe and be anticipated.
- Conversely, an erratic or sparse emailing schedule leaves customers feeling forgotten, starving the relationship of nurturance.
Content Dissonance: The Disconnect between Promise and Reality
- There exists a delicate equilibrium between promotional confidence and realistic deliverables. Too often, emails proclaim miracles but deliver mediocrity.
- Maintain integrity by ensuring content honesty. Overpromising is a shortcut to credibility erosion.
Mobile Ignorance: Failing to Optimize for the On-the-Go Audience
- With the gradual gravitation towards mobile, to neglect optimization for these devices is to shut the door on a substantial segment of your audience.
- Embrace responsive designs that mould comfortably to any screen, affirming readability and functionality across the wide spectrum of devices.
Overlooking Testing: An Invitation to Error
- Intuition, however informed, must bow to the empirical wisdom of A/B testing.
- Every audience harbours its peculiarities, which can only be uncovered and understood through rigorous testing of content, design, subject lines, and send times. Links that don’t work. Do not inspire confidence in the rest of the email.